The Tidy Up feature has multiple benefits. You can also check out Figma’s customer journey map template. We’ve created a Figma sample file and component library that includes some components you might want to consider for your journey maps. When style changes need to be made, it’s as simple as updating a component. A journey map component libraryīy creating your own team library of journey map components and styles, you can bring a level of consistency to your design and make it easy to build out new maps quickly. Here’s how our user experience researchers and visual designers have used Figma’s unique features to turn ordinary customer journey maps into extraordinary ones. We’ve created numerous journey maps in Figma over the past two years, and in that time, we’ve learned a lot about how Figma can improve both our research and design processes. How Figma makes it easy to build journey maps The customer journey map serves as a visual storytelling aid that clearly explains each step in that process, and often, a level of emotion or pain that the customer faces during each step.Įxample of how to capture in a customer journey mapīy looking at the same map, people with different viewpoints can easily digest the research that went into building it, and identify places where that process can be improved. When researched correctly and designed elegantly, customer journey maps are incredibly helpful in creating a shared understanding of a customer process, such as shopping for a car or buying a product from a web site. Or if the process is already well documented via other visual means, a customer journey map might not be as valuable. If a process is not linear or has many branches or dependencies, you might choose a more traditional two-dimensional user flow diagram. The years our design team has spent researching, interviewing, and building those maps taught us a lot about building great customer journey maps – and also how to leverage Figma’s features to deliver it effectively to others.Ī single customer journey map isn’t always the best way to explain a process. In many cases, the best way to understand a workflow and collaborate on finding solutions is to create a journey map. How do pilots prepare for a flight? How do patients interact with health care professionals? How can financial service representatives better engage customers at a bank? Nearly all of our designers are cross-functional, so they’re comfortable doing research and design.Ī lot of our focus is spent on improving Fortune 500 customer and employee experiences by analyzing critical workflows in life sciences, aviation, and finance. My company, Lextech is based in Chicago, Ill., and has a distributed worldwide workforce of talented technology leaders, engineers, and experience designers. In fact, the first project I ever completed in Figma was a customer journey map. However, Figma is also incredibly useful for user experience research. For many designers, Figma is the tool of choice for creating digital interfaces from web sites to mobile apps.
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