![]() If you do use retina resolution sizing, you will have to sacrifice frames and/or colors to keep to your target file size. This is not the time to go for retina resolution-it exponentially increases file size. ![]() That way, there’s no limit to the asset size, but, as mentioned before, deliverability and mobile data throughput speeds must be kept in mind another dimensionĭimensions of an animated GIFs in email marketing can go from full email width (often 600px), like for a hero or promo banner, to the range of 200px to 300px wide for a supporting inline element. One way, for instance, is to use an alternate hosting method for that asset. There are sometimes ways to work around these limitations, depending on the ESP. Most ESPs have image file size limitations around 200 to 300kb. With deliverability, mobile data throughput speeds, and ESP limitations in mind, the target max file size for animated GIfs in email marketing is a major consideration.įor WhatCounts customers, 300 Kb is the max file size. The ultimate goal is to strike the balance among the dimensions, color palette, and frames, all of which have direct bearing on the final file size. In the middle of this spectrum is Adobe Photoshop, and it’s probably the de facto tool for this kind of job (especially now that Fireworks and Flash are a thing of the past). The spectrum of tools for creating animated GIFs in email marketing ranges from utilizing the built-in animations of Keynote, to masterfully creating uber-complex animations (think: exponentially changing motion) in After Effects. Pacing is important to communicate your idea(s) quickly and grab the viewer’s attention however, it is equally important to leave enough time (on a frame) for key points to register in your viewer’s mind. They’re also an effective stand-in for incorporating, what appears to be, video in an email.Īnimated GIFs are perfect for the short attention span generation. In the context of email, animated GIFs are less used for entertainment and more often used to grab attention, add whimsy, and call the viewer to an important point in the email. why make animated gifs in email marketing? If done well, GIFs can also render video footage in its simplest terms and still make sense-an effective previewing device for videos on the web. They’re a useful tool for presenting a series of information, ideas, or processes. They’ve been around since the 80’s and are, nearly, universally playable. In essence, an animated GIF is a brief, lightweight and portable video (without sound). Essentially, it’s a sequence of bitmap images (as opposed to SVG animations, which are a sequence of vector based images).Īnimated GIFs are a simple, flexible, low-risk way to communicate a complex idea (or even emotion) in a short amount of time. ![]() GIF is an acronym for “Graphics Interchange Format”. Let’s settle this right here, right now… Jif is a brand of peanut butter. ![]()
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